Reportlinker.com has announced the release of a new market research report covering the “Growth Opportunities in Sports Nutrition” details the opportunities, legislative pressures and product concepts driving the sport nutrition industry.

Insight is offered regarding the development of the market over the next four years together with the trends that will drive the sector over this period. The report content provides market data and examines key examples of industry consolidation and implications for the market.

The report identifies geographic opportunities from global sales data backed by category analysis for North America and key countries in EU including the UK; reviews brand and innovation strategies of key players in the performance nutrition categories; examines key threats and opportunities presented by changing regulations; and covers the factors driving industry consolidation while examining the key deals of the recent past.

The report also reviews category trends and new product development from existing and emerging brands in the sports nutrition category. Whey protein is spotlighted for being incorporated into a number of products, such as oatmeal and snack bars, and it can bring various health related benefits, including minimizing the loss of muscle mass – a key interest to active, healthy people but also to seniors who may experience losses in body mass and strength.

Industry consolidation has been a significant feature of the sports nutrition industry over the past few years. This activity has included GSK’s purchase of Maxinutrition, Abbott’s acquisition of EAS, Glanbia’s purchase of BSN and also the Carlyle Group’s $3.8bn capture of NBTY, the maker of Nature’s Bounty, MET-Rx and Solgar supplements.

The report contains insights into current trends and market drivers within the sports nutrition markets; regulatory hurdles to overcome in the EU and North American markets; new ingredients and product categories that offer new opportunities in the field of performance nutrition; and market size forecasts and growth rates to 2016 in the major sports nutrition categories and countries.